No. Email marketing is not dead. But the way you do it is on life support. I assume this because you are here. Maybe you’ve seen a decline in your results. Or heard a guru pronounce the sad news. Or you’ve been intrigued with other list building channels, and want an excuse to shift your efforts to […]
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Sometimes as a media buyer you just need someone that tracks data on millions of dollars of ad spend to just tell you what to do. Or at least give you a framework. Justin Brooke, in his book Retargeting Recipes, does that. I highly recommend, if you’re in the biz or thinking about using remarketing to goose […]
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I’m always lurking on Adskills.com to see what’s going on, because Justin Brooke is fantastic. He’s a legend. He pops up a lot when people are referencing digital marketing things that work: “oh yeah, I learned that from Justin Brooke.” I had lost track of Justin for a while. Probably because I had to take a break from constantly collecting digital […]
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Leave it to good ol’ Ben Settle to break it down to the basics. In an old podcast I just listened to he had four rules for generating interest and engagement with your writing. They’re not sexy. But, they’re effective. Unfortunately, unlike some gurus will have you believe, it’s not as easy as asking stupid questions, […]
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“This email sequence is whack!”Dollars cartoonishly blinking in their eyes.“What is this common folk language, and minimalist design?”“What’s with the cliffhanger shit. This isn’t Breaking Bad!”I could hear the thoughts: “if we just make this nurturing sequence more professional, it will work way better than this … this I don’t even know what to call […]
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