“In the Facebook Algorithm We Trust” – Perpetual Traffic Podcast Dives Deep Into Campaign Budget Optimization

Facebook Campaign Budget Optimization

Facebook’s campaign budget optimization (CBO) is awesome. I started migrating all of my day job Facebook campaigns to CBO after listening to Ralph Burns and Molly Pittman sing its praises in two straight Perpetual Traffic podcast episodes: 183 and 184. And it’s working really well. Basically, you set a daily budget at the campaign level and then tell … Read more