“In the Facebook Algorithm We Trust” – Perpetual Traffic Podcast Dives Deep Into Campaign Budget Optimization

Facebook Campaign Budget Optimization

Facebook’s campaign budget optimization (CBO) is awesome. I started migrating all of my day job Facebook campaigns to CBO after listening to Ralph Burns and Molly Pittman sing its praises in two straight Perpetual Traffic podcast episodes: 183 and 184. And it’s working really well. Basically, you set a daily budget at the campaign level and then tell … Read more

Mike Rhodes Teaches How to Harness the Power of AI With the Google Ad Profit Curve

The Go To Guy for Google Ads is Mike Rhodes of Websavvy, a digital advertising agency. He co-authored the definitive book on the topic with Perry Marshall: Ultimate Guide to Google Adwords. Ralph Burns, from the fantastic Perpetual Traffic podcast, which delivers the best Facebook advertising information, interviewed Rhodes about his latest thinking on Google Ads for Episode 194. Rhodes focused … Read more